The following article, taken from "The 9.5 Review" August 1971,
outlines the launch of Novascope.
Paul gave a very informative talk about the venture, remarking upon some troubles that had beset them from when they first decided to start, with the choice, suitability and copyright of films all having to be considered beforehand.
Ciné-Labo (France) were first approached but they proved to be too expensive. Sales would not have been worthwhile unless at least 100 copies of a particular film were made at a time. Film-Office prints were by this time becoming too dear with import duties so the company began to look around for the equipment to produce their own prints. A printer was acquired from L.G.P. Cine that needed repairs and modifications before production could start, but at least the potential was there.
Arrangements were then made to print on triple 9.5 positive stock; no soooner had this been decide than the suppliers, Kodak-Pathé, stated that it was discontinued!
Then Messrs. Ligonie of France were able to help by supplying a perforator which was pressed into service, using Kodak (London) unperforated 35mm stock which had been negotiated for when the French supply did not materialise.
Printing commenced and the first copies should have been available in time for Christmas 1970, but alas, mor perforator trouble developed. This was corrected, only to find then that the printer lens was giving some cause for concern! Having put these faults right, the final problem was to find a laboratory with a sprocketless continuous processor capable of developing the specially perforated 35mm stock. Once such a machine was located, production began.
Paul told us that the first six films, to be show that evening, would be released in two weeks' time. Quarterly releases would then start in summer 1971, with a bumper issue for the Christmas period.
We wish Novascope every success in their long-awaited enterprise."